Trade Customers


The General Wine Company Philosophy

At The General Wine Company, we believe that wine is a story. It is the story of the land where it was grown, the people who made it, and the experiences it can create. We are passionate about sourcing the very best wines from around the world, and we want to share those stories with you and your customers.

Our Wine Lists

We offer a highly consultative approach to creating wine lists for our customers. We understand that every business is different, and we want to create a list that is tailored to your specific needs and goals. We will work with you to choose the right wines for your menu, your target market, and your budget. We will also provide ongoing support and advice to ensure that your list remains relevant and profitable.

Own Label Wines

Our own label wines are a great way to add value to your business. They are made exclusively by us, and they offer a unique proposition. Our own label wines are also highly profitable, as they cannot be price-matched by your competitors.

Staff Training

We know that your staff are the key to selling wine to your customers. That's why we offer a comprehensive staff training program that will teach them everything they need to know about our wines. Our training program will cover topics such as winemaking, tasting, and food pairing. It will also help your staff to develop the confidence to recommend wines to your customers with confidence.

Wine Tastings

We offer a variety of wine tasting events for businesses of all sizes. These events are a great way to introduce your customers to new wines, and they can also be used to promote your business or to raise funds for charity. We can customise our tasting events to meet your specific needs, and we can also provide catering and entertainment.


We offer flexible credit terms to our customers, so you can purchase the wines you need without having to worry about cash flow. We also offer a variety of payment options to make it easy for you to get the wines you need.

Contact Us

If you are interested in learning more about our services, please contact us today. We would be happy to discuss your requirements and create a wine program that is tailored to your specific needs.

Contact us at or call us on 01428 722201

We do not just want to sell you wine. We want to become an integral part of your business growth!