Beaujolais Nouveau: The Guilty Pleasure You Didn't Know You Needed
Share
Every third Thursday of November, a curious ritual unfolds across Britain. Pubs, bars and restaurants erupt in celebration, display colourful bottles, and a wave of excitement washes over the nation. It's Beaujolais Nouveau day, and for decades, the UK has held a unique love affair with this young, fruity wine.
But where did this fascination begin? And does the love for Beaujolais Nouveau still hold strong today? Let's raise a glass (of something a little more complex, perhaps) and delve into the history of Britain's Beaujolais obsession.
From Humble Beginnings to Nouveau Night Fever
Believe it or not, Beaujolais Nouveau wasn't always a global phenomenon. In fact, its origins lie in a practical need. In 1951, French winemakers in the Beaujolais region sought to sell their young Gamay grapes earlier. The solution? A new classification: Beaujolais Nouveau, a light, fruity wine released just weeks after harvest.
Across the Channel, the British embraced the novelty. The 1970s saw a surge in popularity, fuelled by clever marketing campaigns and a public eager to explore new flavours. Beaujolais Nouveau became synonymous with celebration, a chance to mark the end of harvest and indulge in a taste of the "first wine of the year."
The Nouveau Night Out
The peak of Britain's Beaujolais Nouveau craze was truly a sight to behold. Pubs held themed nights, restaurants offered special menus, and shops raced to get their hands on the latest bottles. The "Nouveau Night Out" became a social institution, a chance to gather with friends and enjoy the lively atmosphere.
A Change in Palates
However, times have changed. The focus on craftsmanship and regional wines has shifted consumer preferences towards more complex styles. Today, some wine critics view Beaujolais Nouveau as a simple, one-dimensional drink.
But is the love story truly over?
The General Wine Says No!
While the frenzy may have subsided, Beaujolais Nouveau still holds a special place in many hearts. It's a reminder of simpler times, a gateway to exploring Gamay grapes, and most importantly, a reason to celebrate!
Looking for more? We also offer a wide range of delicious Beaujolais wines beyond the Nouveau. Explore our collection and discover the true potential of this fascinating region!