About Us

The General Wine Company is a family owned company that has, for 30 years, supplied retail and trade customers with an unrivalled service and fastidious attention to detail.  We search the world for the small producers that are doing something exceptional.  We love to find bottled joys that are the very best examples of their origins and those that have a story, and then pass the vinous wonders on to you, so that you can be part of that story.  As well as wines we have an extensive range of spirits - some old and rare, some just rare and difficult to get hold of.  We are sure we can supply you with anything you need for your cocktails.

We believe that people are at the heart of any successful venture, and for three decades, we have maintained this belief.  The loyalty and commitment of all our staff in every part of the company are testament to this.  Passion, expertise, enthusiasm, pride and the personal touch are what drive us and drive our delivery vans.

We have two retail outlets. One is in Liphook which has been open for 25 years and is a wine lover's Aladdin’s cave. The second shop in Petersfield was opened 3 years ago and is going from strength to strength, winning the 2010 Best New Business award from Life Magazines.


This website is designed to help you get the most out of buying your wine and designed to make this process as easy as possible.  We very much hope that the tasting descriptions help your choices.  We aim to have each product displayed with a video description clip where possible - some already have!  If you have any questions, recommendations or comments, do please let us know - we like interactivity! The photographs of the wines on each page are there as an indication of how the wine looks, the vintage may vary from the photograph.


Our two shops are staffed by dedicated and hugely enthusiastic wine lovers who really know their subject.  It's what makes our outlets such a success and a destination because when you walk in the door, you immediately know that you are going to get genuine advice and leave with fantastic wine. We want you to enjoy the experience of being recommended the perfect wine to match the meal you are having. We want to help you choose the best wine for your dinner, wedding, party or corporate event as we know how important these occasions are to you. We love getting it right.


We have a large double warehouse on the Beaver Estate in Liphook from where we look after our trade customers who are hotels, restaurants, bars and clubs. We have a fleet of vans that are out and about all day, every day. The service is personal and efficient not because it has to be, but because it is our ethos. We have the experience and infrastructure to deliver nationwide and at the last minute. If you need an order, however big or small, it will be there. We don’t make wild claims. We just deliver. Everyday.